| How does a corporation increase brand awareness | | | | demographic, specific neighbourhoods, time of day, |
| across several demographics while maintaining control | | | | weather, or products that need to be pushed. New |
| of a strict marketing budget within an economic | | | | content can be created, or for cost, time, and brand |
| downturn? The emerging leader in successfully solving | | | | management purposes, exiting content from television |
| this riddle is Digital Signage, also known as | | | | commercials or web videos can be revamped and |
| narrowcasting. | | | | repurposed before being utilized as part of digital |
| In today's economy, retailers are being forced to face | | | | signage messaging. This will help to retain the same |
| business and marketing challenges with very little | | | | brand image throughout the buying cycle, while at the |
| budget or optimism. One of the major issues being | | | | same time catering messages to suit a unique |
| faced across several industries is that of brand | | | | audience. |
| recognition and awareness. This is especially difficult | | | | The benefits of increasing brand recognition and |
| when a business owner or corporation is trying to | | | | retention through narrowcasting are numerous. To |
| increase brand awareness across a chain of retail | | | | begin with, If a consumer is exposed to customized |
| outlets, all in different communities with unique habits | | | | and consistent messaging along the entire path of the |
| and culture. Many smart corporations across several | | | | buying cycle in a messaging manner that resonates |
| industries have been turning towards digital signage | | | | with his or her personal beliefs, attitudes, and habits, |
| (narrowcasting) services as a successful and | | | | that consumer is much more likely to recall and |
| encompassing solution to the challenge of brand | | | | ultimately identify with that specific brand. Once a |
| awareness. | | | | consumer feels as though he or she has identified with |
| Digital signage, or narrowcasting, is a superior | | | | a particular brand, competing on the basis of cost |
| advertising vehicle that helps attract and retain | | | | becomes a non-issue in the purchasing decision. A |
| customer attention at the critical point of purchase | | | | secondary benefit is that digital signage will capture |
| stage within the buying cycle. But what exactly is | | | | and retain the attention of in store consumers, |
| narrowcasting? | | | | providing entertainment and distraction from long lines |
| Narrowcasting is a cost effective digital signage | | | | or monotonous shopping tasks. This lends to a |
| system that is utilized to communicate customized | | | | pleasant customer experience, inviting a repeat |
| messages easily to specific target markets throughout | | | | experience and motivation to return. As an additional |
| a variety of locations. High end monitors are placed at | | | | benefit, the ease and immediacy of message |
| specific locations, both indoors and outdoors, including | | | | alterations enable retailers to give and extra push to |
| retail outlets, fast food, hospitals, building common | | | | products that are not moving off of shelves, sale |
| areas, and even subway or bus systems. These | | | | items, or even to upsell items at checkout. With the |
| monitors will display customized news feeds, product | | | | right narrowcasting service provider, the benefits really |
| information, motivational messages, or whatever is | | | | can be endless. |
| important to business and consumer at that time. | | | | Contact a digital signage provider today and learn how |
| The messaging on a company's digital signage | | | | a system can be customized to suit your particular |
| network can be customized to suit target | | | | business needs and further your brand identity. |